Enuit
Enuit – Energy Risk global webinar series
Case study: Enuit - Global webinar series
The challenge
Enuit is a provider of next-generation commodities trading and risk management (CTRM) software. As a firm establishing a global presence, Enuit was keen to raise awareness of its unique enterprise approach to software development with commodities firms and traders worldwide.
What we did
Confident that Infopro Digital could help Enuit raise brand recognition and, ultimately, grow client numbers, Perpetua Ngo in our Hong Kong office initiated discussions around a targeted thought-leadership and lead-generation campaign. It was agreed that webinar panel discussions would provide the best format for Enuit to demonstrate its expertise in the commodities markets and its deep understanding of the challenges facing those market players. It was also decided, due to regional variations, to target regions separately.
Infopro Ignite worked with Enuit to establish the guiding topic and themes for two panel discussions: one for US viewers and one for an Asia audience, promoted to targeted sectors of the Energy Risk audience. Both discussions took a tailored angle to the pressing topic of credit within commodities, moderated expertly by Energy Risk’s Stella Farrington. The US broadcast looked at how more conservative bank lending and the transition to the low-carbon economy are placing severe constraints on credit, while the Asia webinar honed in on the credit impact of the Covid-19 pandemic, given the string of commodities trading firm bankruptcies in the region.
The results
Based on the success of these webinars, co-ordinated by a global team of Infopro conference producers, marketers and studio production, Enuit embarked on a third Europe-focused event under the theme of managing commodity risk in turbulent times.
Keen to capitalise on its growing thought-leadership presence, Enuit also went on to sponsor the Energy Risk Global virtual conference, putting forward senior executives, including its chief executive, to participate in key panel discussions and network with attendees.