Content Solutions

Produced as a one-off or part of a series, short-form articles are one of the key building blocks of any content campaign, communicating key insights or a viewpoint on a specialist topic. Typically output as a 750-1,000 word article, op-ed or sponsored statement.

What's involved? Working to a clear brief and relevant source material, we will interview your subject-matter expert (SME) to capture and confirm key points and messages for the narrative.

Written, audio or filmed Q&As and profile interviews offer a familiar and easily digestible format capturing essential insights or opinion on a given topic in a personal, conversational tone.

What's involved? Working to an agreed brief, we will develop a question set based on your agenda, which can be answered in writing or via an audio or studio-filmed interview with your chosen spokesperson.

Podcasts and audiocasts are increasing in popularity as a bite-size, flexible content format. They offer an approachable way to showcase your thought leaders and communicate key insights on selected topics. Typically produced as part of a series and output as a 10-15 min one-to-one discussion between our editor and your spokesperson, covering 3 or 4 questions.

What's involved? We will develop a concept and question set based on your agenda, with the interview recorded remotely, then edited and promoted on relevant brand websites and marketing channels.

Animated or motion graphics videos can be used to add character and visual appeal to your campaign. From short explainer videos communicating the benefits of a core product and service, to executive summaries bringing to life the key points from a recent survey.

What's involved? Working to an agreed brief, we will develop core ideas and style concepts alongside a punchy script, brought to life via imaginative storyboarding and animation, with full marketing and promotion on relevant brand sites and marketing channels.

Say goodbye to static content. Our all-new Performance solution uses interactive and animated graphics and content to breathe new life into your campaigns. From dynamic landing pages to punchy explainers, research insights and video summaries. With more than 50 user behaviour metrics and lead-scoring connectivity, Ignite Performance delivers superior user experience, engagement and insight.

What's involved? Working to an agreed brief, we will develop core ideas and style concepts based on a clear narrative, bringing key elements to life including interactive stats, text, charts and visuals, video and animations. Pricing will vary based on the range of formats and complexity of data.

Surveys offer a powerful way to develop original insights with which to differentiate your brand and engage your target audience. The key findings from a quantitative or qualitative survey can be used across a range of content assets to fuel a dedicated campaign driving long-term awareness and consistent lead generation.

What's involved? Based on your objectives, target audience, go-to-market strategy and budget, we will help develop a clear hypothesis and structure for the survey, with recommended content output, campaign assets and promotion. The process and pricing will vary based on the number of questions, methodology, response target, audience seniority and campaign elements.

White papers are informative, data-rich documents offering a unique perspective on a well-defined audience problem or challenge. They typically cover 2,500-3,000 words incorporating key stats, charts, illustrations and/or case studies. White papers are promoted to your preferred audience on our dedicated lead generation platforms and associated brand websites.

What's involved? Working to a clear brief, we will review and incorporate relevant source material such as proprietary research findings, client perspectives and data, and interview your SMEs to capture insights for a compelling narrative.

Our bespoke special reports enable exclusive thought leadership association for a single sponsor around a specialist topic. The reports offer a powerful mix of curated, contributed and specially commissioned content, promoted to a targeted audience on our dedicated lead generation platforms and via an exclusive online hub on associated brand websites.

What's involved? The sponsor package typically includes a contributed article, participation in a roundtable-style Q&A, branding and associated advertising.

Our industry briefings enable sponsors to communicate key insights and lead the debate around their chosen topic. These interactive sessions, typically produced as part of our branded events programme, involve a 45-60min in-person or online interactive session, including sponsor presentation and moderated panel featuring sponsor SME, 2-3 senior guest speakers and a specially invited audience.

What's involved? Working to your brief, we will help develop a compelling synopsis and agenda for the session, organising platform and set-up and managing speakers, audience invitations, marketing and follow-up. Key insights and comment are then captured in a write-up of the session for wider promotion and distribution.

Our industry roundtables enable sponsors to engage in focused debate around a specialist topic with a high-profile, carefully selected audience. These exclusive roundtables, hosted at one of our branded events or as a standalone, typically involve a 60min moderated roundtable discussion over lunch, featuring 1 or 2 sponsor SMEs and 10-12 specially invited guests, with 1 hour pre/post-event networking.

What's involved? Working to your brief, we will develop a compelling discussion agenda for the session, organising venue, set-up, audience invitations, marketing and follow-up. Key insights and comment are then captured in a write-up of the roundtable for wider promotion and distribution.

Our webinars enable sponsor firms to engage in focused debate and communicate key insights around a specialist topic. Hosted on our dedicated webinar platform and broadcast to an exclusive audience of senior professionals live and on-demand, these interactive sessions typically include a 45-60 min moderated panel discussion involving a sponsor SME and guest speakers, plus interactive polls and audience Q&A.

What's involved? Working to your brief, we will develop a compelling synopsis and agenda for the webinar, organise speaker invitations, and market the event to your selected audience with full reporting and lead generation. Post-event, the webinar is published on the associated brand website available for on-demand viewing, with the option of a write-up.